M-commerce will eventually become as commonplace as online shopping. Seven in 10 frequent business travelers are now carrying smartphones. PhoCusWright’s Mobile: the Next Platform for Travel finds that 77% of frequent business travelers with Web-enabled mobile devices have used the mobile Web to find local services and attractions. Consumers with these newer mobile devices are now ready for advanced travel functionality. U.S. mobile bookings will reach US$160 million in 2010. While the revenue figures remain low, there exists a vast potential for growth for mobile applications that empower mobile travelers, improve travel efficiency and build ancillary revenue.