Consider that in the B2B world the ‘FPs’ have distinct client acquisition strategies and methods. These are evolving to ‘value selling’ or even ‘insightful selling’ methodologies. Can the ‘NFPs’ who operate in the B2B space and are looking for financial predictability, adopt similar skills sets? If they do not do so, what skills sets will they need? How will their current client acquisition strategies fare against potential new and skilled competitors, the FPs?
Next blog I will move through this spectrum with some thoughts around client acquisition strategies, per.